Technically, treestar* falls into the Beauty and Cosmetics category, but that world takes itself a bit too seriously. They like to take a more fun and witty approach to soap. They provide bath experiences that people look forward to and enjoy, thus making them feel great. Their first exfoliating soap was called Lemon Papi (pun intended), and their lineup now also includes the Bee's Knees, Blue Steel, and Fir You. Not all of their soaps have clever names though; they also have classics like Lavender, Orange, Ginger & Turmeric. They try to be playful and not take things soap seriously. They value providing sensory experiences while not sacrificing the quality of the product. They don't use any surfactants or detergents, so the soaps are essentially food for your skin. "Tickle your senses, with fresh food for your skin"